Experience
Digital & Newsletter Designer
Higher Education Skincare
JAN '23 - Jan '24
Managed the entire project lifecycle, overseeing conception to completion of the project brief. This included ideation, copywriting, design, revisions, and implementation stages.
Proficiently executed designs for web, digital, print, trade-show, and retail spaces.
Crafted visually appealing email layouts and graphics, strategically emphasizing customer education, brand awareness, and conversions, resulting in increased sales attributed to newsletters compared to the previous year.
Contributed to marketing by proposing dynamic promotions, crafting trendy newsletters inspired by social media trends, and pitching brand collaborations aligned with Higher Education Skincare's values.
Designed promotional materials for a collaboration with Universal Studios on a major motion picture, including a custom homepage, ads, banners, social media posts, newsletters, and shelf talkers.
Managed brand education decks and presentations. Contributed to the development of the brand's visual style.
Created print-ready patterns and graphics for product packaging and shipping boxes.
Collaborated closely with the social media team and web developers to ensure seamless integration across brand channels.
Freelance Designer
27 Seven Agency
Quickly adapted to different brand identities in order to design within branding guidelines.
Designed print ready catalogues, digital emails, and other digital assets with quick turnarounds.
Handled project from brief to completion while communicating a design thinking point of view for managers, stakeholders, and team leaders.
JULY '21 - DEC '22
Graphic Designer
Boscia
Collaborated closely with the marketing team to provide both print and digital design material for product launches and brand education.
Designed packaging following FDA guidelines.
Worked alongside a creative team of 4 to provide constructive feedback on each other's work.
Used software like Mailchimp for email newsletters and Asana for project management.
Aug '20 - oct '20
Graphic Designer
Created Co.
Collaborated closely with the marketing team to provide both print and digital design material for product launches and brand education.
Designed packaging following FDA guidelines.
Worked alongside a creative team of 4 to provide constructive feedback on each other's work.
Used software like Mailchimp for email newsletters and Asana for project management.
oct '17 - Oct '19